the mobile phone-based payment service
Orange Money is the mobile phone-based payment service designed by Orange to meet the needs of cu find stomers in Africa and the Middle East. It offers Orange subscribers applications such as person to person transfers, bill payments, and agent-based cash-in and cash-out services for loading or withdrawing funds. Launched in cooperation with local bank partners, the service was first introduced in 2008 and is presently available in eight countries across Africa and the Middle East. Orange plans to introduce Visa payment capability to Orange Money subscribers in select markets by the end of 2012. “We already provide secure and convenient payment capability to 3.5 million unbanked or financially under-served African citizens,” said Jean- Paul Cottet, Orange’s Executive Director for Marke house ting and Innovation. View the latest issue of the magazine here “By combining the convenience of Orange Money with th business e reach of Visa’s global payment network, we can